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October 5, 2000
By: TOM BRANNA
Editor
Procter & Gamble Co. is selling its Biz bleach brand to Redox Brands, Inc., founded by two former P&G executives. Terms were not disclosed for the deal announced Thursday. Redox bought P&G’s Oxydol laundry brand in June. P&G has been selling product brands which do not fit into its long-term plans for increasing sales and profits. “We are convinced we can build a successful company with brands that no longer fit the global strategies of the large consumer products...
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